The brief was simple enough:
Engage the audience, highlight the issues, and generate interest in the 2011 AMSA Global Health Conference in Sydney.
Oh, and please don’t make a boring slideshow.
After throwing around a whole range of ideas, the final plan was to combine animated visuals with real footage shot in Sydney to draw the audience in, then tear away the world as they know it. Shoot through a series of issues based statistics, aiming for a state of information overload. Finally, tie it all back to the Sydney Conference, whilst emphasising the global nature of the problems. All in a minute and a half.
*Edit: This is the updated version of the video that added information about the conference.
